파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. Introduction
2.Urban design
3. Infrastructure improvement
1) Need Assessment
2) Infrastructure Management
3) Intergovernmental Planning
4) The Environmental Imperative
5) Synchronizing Place Development Needs with Infrastructure Development
4. Basic Services : Police, Fire, and Education
- Programs f
본 연구를 수행하기 위하여 아래와 같은 다양한 접근 방법을 사용하였음.
a. 고객의 주요 불만사례 분석
- 이익훈 어학원의 ‘자유 게시판’ 분석
- 설문지 조사 분석
b. 서비스 흐름별 현상과 문제점
- Fishbone Diagram을 통한 잠재원인 분석
- Service Blueprint 분석
- Service Cycle 분석
c. 어
service factors and improvement factors.
3. Service factors
Pre-Transaction Service
1) Safe Log-in Service - General public certificate Log-in
Nowadays, concerning about personal information management is growing in community and incidents which is related to leak out the customer information is increasing. Because of the fact, The 11st provide the general public certificate log-in s
service can communicate with numerous consumers more effectively than old fashioned 1:1 Q&A board. After SNS, consumer and company can take two-way communication. So consumer can treat company more friendly and closely. Company also shows their information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phon
improved services than before. In conclusion, the background of this project is that the generation of E-tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it has become necessary to develop customized tourism contents based on the exact location.
4)Demand of public enterprises &
furthermore LG is chased by Pantech, No. 3mobile phone manufacturer.
Under the circumstance, LG carried out reorganization including merging of business units of feature phone & smartphone to strengthen its competitiveness but the situation is not improved yet.
Now, we’d like to suggest some solutions to increase internal & external competitiveness of the Mobile Communications unit of LG.
services according to different customer needs and preferences. As a result, companies obtain the ability to divide customers to a lot of different groups. Furthermore, CRM allows companies to come up with elaborate marketing strategies to target different customer groups.
iii. Understanding customers
Through accumulating customer information effectively, companies get to understand custom
on eggshells”
“I really hate going to the dentist – it’s not you, but I just done want to be here.”
Involving the staff in decision-making process and empowering the staff gave them incentive to improve service quality
Gave opportunities to update their skills
Attractive compensation
Happier in their work
Provide higher quality, customer-pleasing service
improved their financial structure by selling their semiconductor and LCD department 이장로, 『해외경영성공노하우:한국이 낳은 글로벌기업 LG전자』, 무역경영사, 2000, p.4.
, and also secured fund for investment from technical fees and facility sales which amount to whopping 64 million dollars by understanding financial availabilities and characteristics of Chinese CP
service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achieve improved profit margins, and
- To enhance customer awareness through marketing and public relations programs.
<2006 Highlights>
- Net sales increased 11% to $2.6 billion due to growth in all channels of